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This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.
No. of customers you are marketing to
Total projected marketing costs£
Expected response rate%
Expected conversion rate on responses%
Expected profit on each converted customer£
Results
No. of responses
Cost per response£
No. of buyers
Cost per buyer£
Tot. profit from campaign before mktg costs£
Profit on campaign after marketing costs£
Return on investment£
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